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We are in the early days of a social technology revolution that is transforming solo activity into team fitness.
Michael Goldman

Marketing to this sector is dialing back superstardom and dialing up the realness. There has been a shift to profiling the normal human being who’s a lot like me. And that’s quite different from the traditional view of superstars who are way out of our league.

Michael Goldman

Professor of sport management, University of San Francisco

Attendance

  • 50K
    CROSSFIT GAMES, STUBHUB CENTER SOCCER STADIUM, TENNIS STADIUM and VELODROME
  • 600K
    US OPEN OF SURFING, HUNTINGTON BEACH, CA

alt-athletes

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