The Team

Josh McHugh’s career began at Forbes, where he opened the magazine’s Silicon Valley bureau. Next stop: contributing editor at Wired, with assignments for Vanity Fair, Outside and others. He worked on EA’s Madden NFL and NCAA Football ad campaigns for Wieden + Kennedy. The film Dunkumentary chronicles his 6-month attempt to dunk a basketball. The CEO of Attention Span, Josh holds a BA in English from Yale.

Po Bronson is the author of seven books, most recently The New York Times bestseller Top Dog: The Science of Winning and Losing, which has become mandatory reading at many professional sports franchises and USA Olympics programs. His science journalism has won nine national awards, and he has been cited in over 100 academic journals and over 300 books.

Ethan Watters is a journalist who has spent the last two decades writing about culture and psychology. He is the author of Crazy Like Us: The Globalization of the American Psyche and Urban Tribes: A Generation Redefines Friendship, Family, and Commitment. His writing has appeared in The New York Times Magazine, Outside, Discover, Men’s Journal, and Wired, among other national publications.

Chris Cowart is a designer, business innovator and venture investor. Outside the office, he is a sponsored athlete in cyclocross and kitesurfing. While at IDEO for 14 years, he won numerous design awards and patents. He serves as design faculty and futurist at Singularity University in Silicon Valley. He lives in Redwood City, California, with his family, where he serves as a trustee at Phillips Brooks School in Menlo Park.

Lisa Olson is an award-winning sports journalist and columnist for the Sporting News, AOL Sports, the New York Daily News, The Sydney Morning Herald and The Telegraph. Her work has been featured in the anthology The Best American Sports Writing. She has reported from Afghanistan, Pakistan, Asia, Australia, South Africa and New Zealand, covering rugby and soccer World Cups, the Super Bowl, the Olympics and a vast array of sports feature stories.

Natalie Jones is a reporter based in Oakland, California. She loves to work with sound, write prose, and dig up facts. When not doing those things, she consumes a lot of media and spends a lot of time outside. Some favorite topics to cover are health, agriculture, food and the environment. She has reported for NPR, KQED, KALW, Grist and Civil Eats.

Anton Malko has worked in Athletics Communications at the University of California since 2005,covering many of its 30 sports, including rugby. He traveled to the 2016 Summer Olympics to follow the Golden Bears’ 50 participants. A native of New York City and graduate of Connecticut College, he lives in San Francisco with his wife and two sons.

Tyson is the Executive Creative Director for Attention Span. He received his Masters in Architecture from the University of Pennsylvania School of Design, where he studied the intersections of design, fabrication, space, technology, and communication. Ty is a multidisciplinary designer who specializes in user experience design and architectural environments. Tyson received his BA in Electronic Media, Arts & Communication from Rensselaer Polytechnic Institute and also played baseball there.

SHAWN ROBERTSON is a Bay Area–based senior art director and designer. She studied at California College of the Arts, San Diego State University and UCLA. With a background in design, art, theater and women’s studies, she fills her free time with art, friends, family and singing.

Suzee Barrabee is an art and print producer who has spent most of her career working in advertising on a range of accounts such as Nike, Chevrolet, Facebook, Comcast and the NBA. She has had the pleasure of working with such diverse talent as Britney Spears and an alligator.

Larry Habegger is cofounder and executive editor of Travelers’ Tales books, where he has worked on all of the company’s 130-plus books and helps oversee their publishing program. He writes mainly on the subject of world travel, is cofounder of The Prose Doctors (an editors consortium) and editor in chief of Triporati.com. He played baseball at Dartmouth and loves to hike, paddle a kayak and play golf.

Matt Sperry is an account manager and digital strategist for Attention Span Media. With a background in philosophy and a passion for sports, Matt has had an eclectic career spanning roles such as art director, riflery instructor, butler and personal assistant to a former US ambassador. You can usually find him playing pickup soccer around Boston or heading off into the mountains of Vermont.

To research the fan habits of teenagers, we went straight to the source. Our street team of 15-year-olds investigated video games, fantasy sports, Generation Z and global expansion. Luke Bronson and Henry Gorelik attend University High School in San Francisco. Eric Pearce attends Lowell High School. Luke also serves as a youth ambassador for the San Francisco Deltas, an NASL soccer team.