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The high-pressure commercialization of the youth sports pipeline knows no bounds.

Growing Up on Camera

A 6’2″ point guard from Columbia, South Carolina, named Seventh Woods recently committed to the University of North Carolina. But that was not his coming-out party. That happened years ago—when he was 14 years old, and the YouTube channel Hoop- MixTape released his highlight clips. His mixtape was viewed 14 million times. Andrew Wiggins was only 13 when he hit fame. Forget waiting until they reach college to declare the next superstar—the internet doesn’t even wait until a kid hits high school.

New Path to Stardom

Path to Stardom

  • 14M

    VIEWS OF MIDDLE SCHOOLER SEVENTH WOODS’ HIGHLIGHTS MIXTAPE

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