vSports vs. eSports
Video Games Create Sports Fans
DO Video games create more sports fans?
(Yes, they do.)
Sports franchises shouldn’t worry that vSports titles have become a replacement for watching broadcasts or attending real games in arenas and stadiums. Your future fans are playing the video version right now.
34%were not soccer fans/ had no interest until after playing the video game with friends
50%report the video game has made them bigger soccer fans