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MIGRATION, TOURISM AND NEAR-UNIVERSAL ACCESS TO BROADCASTS AND SOCIAL MEDIA HAVE UNLOCKED BILLIONS OF POTENTIAL FANS — but they don’t live in your city, and don’t necessarily speak your language. The next 10 years will be a gold rush, as professional teams and leagues race to claim this emerging audience.

Global Trends

  1. 01

    Basketball is the next soccer

  2. 02

    Cricket fans are bored—and up for grabs

  3. 03

    Cycling is the new golf

  4. 04

    American football has legs on the ground

  5. 05

    Handball is crushing field hockey in europe

  6. 06

    The demographics of tennis—a global tour with champions from so many countries—are paying off

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