Recipe For Success

All the necessary ingredients for this innovation leapfrog already exist on university campuses:

• Cheap (free) skilled labor

• Professors and students coinventing new communications technology

• A built-in fanbase with a genuine rooting interest

• Top-of-the-line hardware and superfast internet

• Television networks eager for content

• An array of teams desperate for a larger audience

• Appetite for disruption—a mandate to innovate

• Intimate understanding of how the next generation consumes sports