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College sports will become the incubator

How will College Athletics Change the Landscape?

Just as college is where we incubate the next generation of athletes, college sports will become the incubator for the intersection of new technologies and sports fandom. The era when college sports tried its best to mimic the look and feel of professional sports is over. Increasingly, the tables will be turned—it’ll be pro sports leagues that need to keep an eye on how college sports are being played, produced and consumed.

The data suggests the relationship [between winning football games and total college academic standards] is robust and twice as strong as in any previous study.

Michael Anderson

UC Berkeley

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