The Agency behind the Future Of project
Attention Span is a strategy agency creating innovative campaigns, inventive business development strategies and inspired digital projects for big brands, startups and everyone in between. Attention Span is located in Boston, San Francisco, and Los Angeles.
Po Bronson is the author of seven books, most recently, the New York Times bestseller, Top Dog: The Science of Winning & Losing, which has become mandatory reading at many professional sports franchises and USA Olympics programs. His science journalism has won nine national awards, including the top award from the American Association for the Advancement of Science, as well as the PEN USA Literary Award for Journalism. This work has been cited in over 100 academic journals and over 300 books. He lives in San Francisco with his family, where he serves as volunteer President of San Francisco Youth Soccer.
Ethan is an author, journalist and trend spotter who has spent the last two decades writing about culture and social psychology. Most recently, he is the author of Crazy Like Us: The Globalization of the American Psyche. Prior to that, he wrote Urban Tribes: Are Friends the New Family?, an examination of the growing population of the “never marrieds.” Watters is a contributor to The New York Times Magazine, Outside, Discover, Men’s Journal, Details, Wired, and This American Life. His writing on the new research surrounding epigenetics was featured in the 2003’s Best American Science and Nature Writing series.
Editor In Chief
Josh’s experience at the intersection of technology, media, and business began at Forbes Magazine, where he covered software and opened Forbes’ Bay Area offices. Named four times to TJFR’s Top 30-under-30 Business Reporters, he then became a contributing editor at Wired Magazine and a writer for Vanity Fair, Outside, and other publications. As a copywriter for Wieden + Kennedy, he worked on campaigns for Electronic Arts’ Madden NFL and NCAA Football titles. Josh holds a BA in English from Yale. His efforts to dunk a basketball are the subject of Dunkumentary, which screened at the Cannes Film Festival. Josh is the CEO of digital agency Attention Span.
Chris is a designer, business innovator, and venture investor. Out of the office, he is a sponsored athlete in cyclocross and kitesurfing. While a design leader at IDEO for 14 years, he won numerous design awards and patents. He serves as a design faculty and futurist at Singularity University in Silicon Valley, where he works with global leaders to apply exponential technologies to address humanity’s grand challenges. He writes for ESPN Magazine on future directions for sports performance and fan experience. He lives in Redwood City, CA, with his family, where he serves as a Trustee at Phillips Brooks School in Menlo Park.
Kevin is a California-based graphic designer specializing in identity programs, packaging, and printed matter. Kevin creates engaging, dynamic, and purposeful work with minimal means and a modern eye. For his work, Kevin has received four Clio Awards, three British Design and Art Direction awards, and two Art Directors Club of New York awards. He has been featured by the American Center for Design, Communication Arts design annual, and International Design Magazine.
Tyson is the Executive Creative Director for Attention Span. He received his Masters in Architecture from the University of Pennsylvania School of Design, where he studied the intersections of design, fabrication, space, technology, and communication. Ty is a multidisciplinary designer who specializes in user experience design and architectural environments. Tyson received his BA in Electronic Media, Arts & Communication from Rensselaer Polytechnic Institute.
Joe Reilly’s photographs have captured many of the most important political moments of the 20th and 21st centuries. He served as campaign photographer to presidents Jimmy Carter, George W. Bush and Barack Obama, and is a trusted personal photographer for former president Bill Clinton. Photographer and ultimately close personal friend of Joe DiMaggio, Joe Reilly was named Director of External Affairs of the Joe DiMaggio Children’s Hospital and does extensive philanthropic work.
Michael J. Coren
Michael is a science journalist and co-founder of Publet, a platform for media and business to create digital publications that work anywhere on the web. He is a contributor to Fast Company, The Economist, and Foreign Policy, and he served as the science producer at CNN.com. He holds an MESc in environmental economics from Yale and was managing editor of Cambodia’s Phnom Penh Post.