No Longer Just In-Venue

The world of video and connectivity is not threatening the stadium experience. Look at the way that jumbo screens have been embraced outside of venues—think Wimbledon or the World Cup. We are still human beings and we still yearn for human interaction. There is nothing more uplifting than being in a positive crowd environment with a bunch of people having fun roaring for a team. The stadium experience is no longer just in-venue.

Chris White

Vice President
Cisco Sports and Entertainment Solutions Group