Technology is radically changing the relationship between fans and the teams they love.
Who’s Following
Fans are looking past traditional media gatekeepers and directly to teams and leagues to get their sports information.
Twitter Followers
Sports league & team accounts
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38.8mNBA
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32.6mNFL
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23.4mUFC
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18.9mMLB
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14.0mNHL
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6.5mNASCAR
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3.6mMLS
Twitter Followers
Major Newspapers
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5.6mWSJ
2.38m circulation
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14.7mNYT
1.86m circulation
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1.4mUSA Today
1.67m circulation
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1.2mLA Times
654,000 circulation
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278,000Daily News
516,000 circulation
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716,000NY Post
501,000 circulation
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3.8mWashington Post
475,000 circulation