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Technology is radically changing the relationship between fans and the teams they love.

The Foreseeable Future

For the foreseeable future, fans will expect increasing access, increasing content, and connection anytime and on their terms. The leagues and franchises that will lose in this new environment will be those that fight these new tides, attempting to serve up games, highlights, and access to athletes only through certain channels that they control. The winners will be those leagues and teams that embrace and partner with these new boisterous and unpredictable brand ambassadors.

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