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Technology is radically changing the relationship between fans and the teams they love.

Emotional Investment

If you treat your fans like customers long enough, eventually they’ll start behaving that way, reducing their irrational love for their team to a cool-headed, dollars-and-cents decision to buy tickets or not, with no more emotional investment than deciding whether to go to the movies or buy new tires.

John Bacon

Author of Fourth and Long: The Fight for the Soul of College Football

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