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How will innovations in biological science change the fairness, safety, and meaning of sports?

Creative Destruction Matrix

DISRUPTION

Uneven Playing Field “Gene doping” — in one-time-use virus form — will alter athletes’ DNA expression; essentially invisible to detection, it will erode the implicit promise that the game has not been rigged.

OPPORTUNITY

Legal, safe, and identifiable ways to provide physiological advantages will be far more beneficial and impactful than current sports-doping methods.

DISRUPTION

10,000 Hours Is now a Pill The AICAR drug boosts mitochondria production in muscle cells, which will allow sedentary people to run like they’ve been training their whole lives.

OPPORTUNITY

AICAR’s usage is easily detected in the bloodstream, and if it’s truly safe, this drug should — and will — be used by everyone to prevent obesity and diabetes.

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