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As sports access goes global, which teams — in which sports — will win the race to be worldwide superbrands?

U.S. Sports: Biggest Challenges to Global Growth

  • Football

    Few outside North America play it or watch it.

  • Basketball

    Weaker NBA teams stay on the bottom too long; 75% of the teams are irrelevant come playoff time.

  • Baseball

    Relating to a younger audience that wants the game to move more quickly with more action.

  • Soccer

    Converting World Cup interest into domestic league interest.

  • Hockey

    Needs to be a better television experience — the puck is hard to follow, and viewers can’t follow the line changes.

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