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THE FUTURE OF SPORTS
Teams + Leagues
As sports access goes global, which teams — in which sports — will win the race to be worldwide superbrands?

The Value of Global Interest

Global television live audience size:

  • 1billion
    1B
    2014 World Cup Final

    1 billion viewers

  • 900 million
    900m
    2012 London Olympics Opening Ceremony

    900 million viewers

  • 500 million
    500m
    Manchester United vs. Liverpool 2014 regular season

    500 million viewers

  • 360 million
    360m
    2014 Champions League Final

    360 million viewers

  • 160 million
    160m
    2014 NFL Super Bowl

    160 million viewers

Read the Full Teams + Leagues Report

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