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As sports access goes global, which teams — in which sports — will win the race to be worldwide superbrands?

Financial Inequality

Will financial inequality within leagues destroy competitive balance?
Not necessarily. It all depends on the “upset frequency” of the sport. The drama created by uncertainty provides a compelling reason to watch and attend the games. Pro football has the lowest upset frequency of any major sport — so the NFL needs its salary cap to engineer parity and stoke the drama. Meanwhile, Major League Baseball has a high upset frequency; despite financial inequality, the uncertainty of who will win is still compelling.

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