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As sports access goes global, which teams — in which sports — will win the race to be worldwide superbrands?

Creative Destruction Matrix

Disruption

Winners Take All
Leagues that pit the few haves against the many have-nots will render too many games meaningless. The standings will lack the drama that attracts fans.

Opportunity

A full array of financial controls — from salary caps to revenue-sharing to Financial Fair Play— successfully fine-tune competitive balance to keep things interesting.

Disruption

Must-See TV
Television audiences prefer to see the top teams at the highest level. Domestic leagues may lose their viewers to global superstars.

Opportunity

Time zones around the globe create significant protection. European basketball fans might want to watch the NBA rather than the Euroleague, but few Europeans are awake at 2 a.m. to watch.

Disruption

Asia
Asia is the new battleground for fans, and inevitably Asian sports franchises will win on their home turf.

Opportunity

Sports entertainment is a luxury business, and the Asian markets are happy to import their bling.

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