Sponsorship to Stewardship

SCENARIO 1

Brands move beyond sponsorships and advertising by developing—and owning—new sports, championships, and leagues. The Red Bull approach to brand-backed sports becomes the rule rather than the exception. It’s not just your brand’s name on the stadium—the sport itself embodies your brand.

SCENARIO 2

Large, hard-to-quantify sports sponsorships become a thing of the past as brands redirect their marketing budgets to personalized, micro-targeted digital ad campaigns with an audience of one and an instantly verifiable return on investment. It’s not about the most eyeballs but the right ones.