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How will brands adapt to rapidly evolving sports content and distribution formats?

Factoid – Red Bull

In 2012, energy drink Red Bull sponsored Felix Baumgartner’s supersonic freefall from 24 miles over Earth. Red Bull’s live video feed of the event was broadcast by 40 television networks on 130 stations in 50 countries—garnering an audience of over 1 billion people.

  • 24


    over Earth

  • 40

    TV channels

    event coverage

  • 1



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