Creative Destruction Matrix
DisruptionDuring Commercials, Fans Are Texting Their Friends | OpportunityMultitasking consumers are not ignoring the ads — counterintuitively, they actually have better recall of the ads they view than those who are only viewing the event, according to Paul Verna, eMarketer Senior Analyst. | |
DisruptionWho Owns the Ball Makes the Rules | OpportunityThe more the landscape fragments, the greater the natural urge for a shared communal experience. Major sports will always retain their ability to bring people together. | |
DisruptionLoss of Control | OpportunityControversy is no longer taboo. Certain kinds of controversy are actually healthy and sustain the conversation that engages fans — such as a controversial call by an umpire, or a quarterback controversy, or the debate over a player trade. These kinds of controversies don’t drive fans away, they suck fans in. |