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The relative wealth of the middle class is already shrinking, but automation and robotics will further accelerate the decline. Who in the future will be spending time and money experiencing sports, and how will their relationship with sports be different?

Contributing Factors

  1. 01

    Rapid innovation in robotics and artificial intelligence

  2. 02

    Growing wage disparity, increased concentration of wealth

  3. 03

    Three billion new potential sports fans joining the global economy in the next five years

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