At what point should traditional sports franchises consider diversifying into this booming new market?
Rise of Extreme Sports
By 2020, extreme sports will challenge professional and collegiate team sports for the title of most-watched category of sports content. With 100 hours of GoPro video currently being uploaded to YouTube every minute of every day, and sales of action cameras growing nearly 50% annually and projected to hit 9 million in 2018, the extreme sports juggernaut looks unstoppable.