At what point should traditional sports franchises consider diversifying into this booming new market?
Danger is My Middle Name
| 1 micromort = 1 in a million chance of death | |
| Sport | Micromort |
| Skiing / snowboarding | 0.7 per day |
| Marathon running | 8 per run |
| Scuba diving | 10 per dive |
| Base jumping | 430 per jump |
| Climbing Everest | 39427 per ascent |
| All causes of death in the US | 22 per day |