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At what point should traditional sports franchises consider diversifying into this booming new market?

Athlete Motivations

Traditional Sports

Improving over an incremental record (100m dash)

Extreme + Adventure Sports

Innovating and pioneering — expanding and creating new fields of competition

Traditional Sports

Winning the iconic competition (Super Bowl)

Extreme + Adventure Sports

Creating an iconic and transcendent moment through extreme expression of sport

Traditional Sports

Extrinsically motivated by the nature of organized competition and coaches

Extreme + Adventure Sports

Self-determined and intrinsically motivated

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