At what point should traditional sports franchises consider diversifying into this booming new market?
Athlete Motivations
Traditional SportsImproving over an incremental record (100m dash) | Extreme + Adventure SportsInnovating and pioneering — expanding and creating new fields of competition | |
Traditional SportsWinning the iconic competition (Super Bowl) | Extreme + Adventure SportsCreating an iconic and transcendent moment through extreme expression of sport | |
Traditional SportsExtrinsically motivated by the nature of organized competition and coaches | Extreme + Adventure SportsSelf-determined and intrinsically motivated |