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How will broadcasting change?

Power Shift

  • Google, Facebook, or another so-called over-the-top player will outbid all traditional broadcasters for rights to a major global sport — and give the games away for free.
  • Athletes will assert control over their off-the-field media presences, carving out a valuable niche of content long held by leagues and broadcasters.
  • Advertising revenues from pirated sports content will top $1 billion annually.
  • The term “broadcasting” will become obsolete.
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