How will broadcasting change?

Power Shift

Google, Facebook, or another so-called over-the-top player will outbid all traditional broadcasters for rights to a major global sport — and give the games away for free.
Athletes will assert control over their off-the-field media presences, carving out a valuable niche of content long held by leagues and broadcasters.
Advertising revenues from pirated sports content will top $1 billion annually.
The term “broadcasting” will become obsolete.