Contributing Factors

Cord-Cutting: 25% of Late Millennials went completely cable-free in the past year.

Piracy: More than 50% of Americans between the ages of 18 and 34 admitted to watching pirated content in a recent survey.

Video streaming has overtaken live programming as the viewing method of choice in American households, 55% to 45%.

Facebook can integrate your online friends with your viewing experience, something that mainstream broadcasters can’t do.