How will broadcasting change?

Challenges in the New Media Landscape

For Sports Organizations

Maintaining exclusive dominion over regional viewership rights distinct from national and international contracts
Creating new business models designed for online viewers; developing mobile content
Integrating live sporting events with video games in real time
Using the Internet to build new fans for minor and emergent sports

Adopting a start-up mentality and becoming innovative leaders in online distribution of games and other sports media
Deciding whether to compete with or partner with new online venues and telecommunications providers
Preventing online piracy while responding to fans’ desire to share images, video and other content
Reacting to quickly-changing viewer habits and practices during a time of regulatory uncertainty in a fast-changing media environment

Breaking the stranglehold that broadcasters hold over video content rights
Establishing profitable business models for the delivery of online sports content
Offering reliable premium content that will attract viewers
Developing profitable new apps in specialty mobile news and highlight packages

Finding high-quality, relevant sports news and information based on personal preferences in a media landscape with hundreds of options
Determining which sites, commentators, and sources can be trusted for accurate, timely, and reliable content
Deciding whether to pay for sports content or access it for free through sites that offer pirated or substandard media content
Becoming media sources themselves by offering other fans commentary, video, data, or other content