Virtual Cash

Scenario

Dynamic pricing, micro payments, digital wallets, virtual currencies, and frictionless transactions will transform the way that fans spend — and the way franchises profit. Artificial intelligence(AI) will enable venues to offer increasingly compelling seating offerings. Example: Your favorite hockey team’s arena offers tickets in a section populated exclusively (for tonight at least) by 100 transplanted New Yorkers under 30 who attended ACC schools. You can pay for your ticket — and beers at the game — with HockeyBucks, the league’s own digital currency.