The Team

Josh’s career began at Forbes, where he opened the magazine’s Silicon Valley bureau. Next stop: contributing editor at Wired, with assignments for Vanity Fair, Outside and others. His journalistic work includes first-person accounts of stints as a test subject in a NASA hyper-gravity experiment and in a clinical paleolithic diet study, and a six-month attempt to dunk a basketball. The CEO of Attention Span, Josh holds a BA in English from Yale.

Po is the author of seven books, most recently The New York Times bestseller Top Dog: The Science of Winning and Losing, which has become mandatory reading at many professional sports franchises and USA Olympics programs. His science journalism has won nine national awards, and he has been cited in over 100 academic journals and over 300 books.

Chris Cowart is a futurist, designer and business innovator, and an investor at Montage Ventures. While at IDEO for 14 years, he won numerous design awards and patents, and led the Health & Wellness practice and the Palo Alto location. One project highlight was the image-guided neurosurgical platform he developed with Medtronic. He serves as design and innovation faculty at Singularity University in Silicon Valley.

Tyson is the design director for Attention Span’s FWD Group. He received his master’s in Architecture from the University of Pennsylvania School of Design, where he studied design, fabrication and visualization. Ty specializes in user experience design and architectural environments. He received his BS in Electronic Arts from Rensselaer Polytechnic Institute

Shawn is a San Francisco Bay Area–based senior art director and designer. She studied at California College of the Arts, San Diego State University and UCLA, and her background is in design, art, textiles, theater and women’s studies. She has worked for world-class advertising agencies and design clients on accounts that range from cars to food, and fashion to tech.

Larry Habegger is cofounder and executive editor of Travelers’ Tales, where he has worked on all of the company’s 140-plus books and helps oversee their publishing program. He writes mainly about world travel, and is cofounder of The Prose Doctors, an editors consortium. He holds a BA in English from Dartmouth.

Suzee Barrabee is an art and print producer who has spent most of her career working in advertising on a range of accounts such as Nike, Chevrolet, Facebook, Comcast and the NBA. She has had the pleasure of working with such diverse talent as Britney Spears and an alligator.

Ethan is a journalist who has spent the last two decades writing about culture and psychology. He is the author of Crazy Like Us: The Globalization of the American Psyche and Urban Tribes: A Generation Redefines Friendship, Family, and Commitment. His writing has appeared in The New York Times Magazine, Outside, Discover, Men’s Journal and Wired, among other national publications.

Patrick has a PhD in neuroscience from Stanford University and writes on science, technology and culture for publications such as The New Yorker online and Slate. His scientific research has been featured by The New York Times, National Geographic and Radiolab, among other outlets. He is working on a book on the role of elegance in neuroscience, to be published in 2019. He lives in San Francisco.

Joshua is a practicing dermatologic surgeon and author. His bestselling thrillers (Isolation Ward and Flawless) have earned comparisons to Michael Crichton and Scott Turow. He holds degrees from Yale and Stanford Medical School.

Natalie is a reporter based in Oakland, California. She loves to work with sound, write prose and dig up facts. When not doing those things, she consumes a lot of media and spends loads of time outside. Some favorite topics to cover are health, agriculture, food and the environment. She has reported for NPR, KQED, KALW, Grist and Civil Eats.

Ethan is an interdisciplinary designer and programmer at Attention Span who specializes in web, graphic and game design. He received his BS in Emerging Media from Ithaca College, where he also minored in and studied game development, web development and computer science. Ethan also spent a number of years studying and developing informal foreign language acquisition tools and techniques in the form of a purposeful video game.

Alli is a graphic designer for Attention Span. She studied Interior Design at Syracuse University College of Visual and Performing Arts before receiving a Graphic Design BFA from Massachusetts College of Art and Design. Alli specializes in typo-graphic/layout design, but also enjoys pattern design and constructing unique products by hand.

Long leads business development for Attention Span’s FWD Group, which specializes in research, content creation and consulting to propel organizations to the forefront of innovation. Long started his career in entertainment in Los Angeles, first at the agency International Creative Management, followed by the production company Good Universe in Beverly Hills. He received his BA in History from Princeton.