As sports access goes global, which teams — in which sports — will win the race to be worldwide superbrands?

U.S. Sports: Biggest Challenges to Global Growth

Football

Few outside North America play it or watch it.
Basketball

Weaker NBA teams stay on the bottom too long; 75% of the teams are irrelevant come playoff time.
Baseball

Relating to a younger audience that wants the game to move more quickly with more action.
Soccer

Converting World Cup interest into domestic league interest.
Hockey

Needs to be a better television experience — the puck is hard to follow, and viewers can’t follow the line changes.