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How will innovation in payments technology and venue logistics change the way fans experience sporting events?

Virtual Cash

Scenario

Dynamic pricing, micro payments, digital wallets, virtual currencies, and frictionless transactions will transform the way that fans spend — and the way franchises profit. Artificial intelligence(AI) will enable venues to offer increasingly compelling seating offerings. Example: Your favorite hockey team’s arena offers tickets in a section populated exclusively (for tonight at least) by 100 transplanted New Yorkers under 30 who attended ACC schools. You can pay for your ticket — and beers at the game — with HockeyBucks, the league’s own digital currency.

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