Engaging Female Fanbases
Teams and leagues looking to grow their female fanbases will have to go beyond gimmicks like pink jerseys. It has to be based on empathy and true engagement. Women care about family — the smarter leagues will be looking at ways that sports can bring families together. Women want positive role models for their daughters, but networks are resistant to showing women’s sports highlights. Leagues that want more female fans should get people to capture and share amazing plays by women on social media. There are so many examples of women kicking ass in sports — be the league that helps them get it out there. And in a lot of cases, women haven’t spent as much time with a sport as men have. So use technology — immersive virtual reality or augmented reality — to help women school up fast.
Managing Director, Corporate Innovation and EVP, Business Operations, Singularity University