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At what point should traditional sports franchises consider diversifying into this booming new market?

GoPro is the Fun Equalizer

Saul Griffith

GoPro is the fun equalizer. On video, it is no longer a competition for who is fastest or biggest — but for who is having the most fun. GoPro enables a platform for people to do things that are cooler than established sports allow. Collectively, the extreme sports fanbase is definitely as big as any national team’s fanbase.

Saul Griffith

MacArthur Fellowship “Genius Grant” Recipient MIT Media Lab Ph.D., Co-Founder of Otherlab, Makani Power, Optiopia, Potenco, Instructables, Howtoons, and Squid Labs

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