How will broadcasting change?
- Google, Facebook, or another so-called over-the-top player will outbid all traditional broadcasters for rights to a major global sport — and give the games away for free.
- Athletes will assert control over their off-the-field media presences, carving out a valuable niche of content long held by leagues and broadcasters.
- Advertising revenues from pirated sports content will top $1 billion annually.
- The term “broadcasting” will become obsolete.